Nintendo DS supersized
Ok, some people complained that we showed the promotional “live” billboards for the Sony PSP, but not the Nintendo DS campaign yet. So here are a few pictures of the giant display they put on one of the most looked at spot in Tokyo. Not the same type as Sony’s marketing approach, but definitely the same goal: unavoidable!
Think of Shibuya as one of the top 5 spots in Tokyo’s nervous system, and this particular crossing as the center of Shibuya. This is were at any given moment of the day or the night hundreds of people are waiting for someone, and kill time by looking at the 3 giant screens across the street, or waiting for the light to turn green and cross to get to one of the zillions of karaoke, bars, restaurants, love hotels, or simply to the busiest Starbucks in the world…
The center screen is the biggest, and now it has on each side ads for the Nintendo DS that are even bigger. Seven floors high, to be precise.
And for those who don’t know her yet, the girl is Utada Hikaru. She is arguably the 2nd most popular pop-singer in Japan these days (and for a while now) and she’s about to launch her US career (for the second or third time now) with her album “Exodus“.
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