Wii have a supply problem
Apparently Wii is doing so well that they are having problems producing hardwares to produce enough Wii-love to go around. Haha…why they are being humble to say that they are trying their best to improve….it’s obvious sales are just skyrocketing. Congratulations :P
Nintendo’s CEO and president, Satoru Iwata, has answered a number of questions in a financial results briefing on the company’s Web site, including addressing the Wii shortage and mobile gaming, and hitting back at those who believe that the Wii and DS are not as high-tech as competitors such as the PlayStation 3 or Xbox 360.
The Nintendo president admitted that Wii shortages were an issue, and he apologised for them by saying simply, “We are sorry that we were unable to sufficiently forecast this kind of demand.” Iwata added that the original plan had been to sell the Wii through a variety of retail outlets alongside video game stores to reach a greater market penetration, although currently this is now off the table. The reason for this is, according to Iwata, “[We] have to supply enough to meet the demands from our existing customers, before we try to expand to new outlets.”
One of the reasons for the supply chain problems have been production bottlenecks in the process. “Making a significant volume of the high-tech hardware, and making an additional volume, is not an easy task at all,” commented Iwata. “In fact, when we clear one bottleneck for a production increase, we will face another one.”
To deal with the Wii’s supply-chain issues, Iwata said the Mario Factory is increasing production of the console and a “small increase” is expected in retail outlets starting from this month.
Iwata also slammed criticism of the Wii and DS from those who had said they are not truly next-gen. “While we are on this subject, it looks like some people are misunderstanding that Nintendo is not incorporating state-of-the-art technologies into its products,” rebutted the executive. “Just as an example, we are using state-of-the-art technologies to realize the compact-sized Wii console with low power consumption.”
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