An incentive
A very important tool in marketing strategy is how you make your customers think that their buy is worth while. Why, throw in a few Blu-Ray movies in for free!
That’s exactly what PS3 is offering. Buying a set of new PS3 and you will get 8 Blu-Ray movies for free. So i guess they are not selling just games now, they’re selling the PS3 as a DVD player.
Now if you buy a 60 GB Sony PS3 or 80GB Sony PS3 on Amazon.com you get all-in-all 8 Blu-ray movies for free!. This is a nice and quick start on your Blu-ray movie collection.
The 8 free Blu-ray movies are comprised of the already running mail-in promotion of 5 Blu-ray movies and between August 28, 2007 and September 23rd Amazon throws in three more Blu-ray movies.
In July Amazon offered 6 Blu-ray movies and a Blu-ray remote with the $499.99 60GB Sony PS3. I thought that was a great deal.
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